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Insights + actions

We have more than 20 years of experience in reducing complexity small and medium sized wholesale and manufacturing businesses. Our mission is to contribute to the profitability of companies that want to create healthy and profitable growth.

We help companies analyze complexity across the value chain. Our solution creates overview and insight and help drive actions needed to manage complexity before it slows down performance, erodes profits and limits the company’s ability to invest in growth.

Our name is derived from our core business – a contraction of Insights and Actions. We help our customers gain new insight into their business and enable them to take action. Inact is defined as ‘to bring into action or state of activity’ – in other words, we drive performance. 

With Inact, business, technology and people go hand in hand – it’s the interplay that ensures your success. Our business is built around our cloud technology Inact Now and our Inact consultants, who together ensure a solid partnership with customers on their road to success.

Meet our team

We are a dynamic team of consultants, designers, developers and good friends ready to help you create value for your business.

Søren Sofus Petersen

Founder & CEO
+45 3110 3190

Toke Boye Riis

Chief Technology Officer
+45 2678 7133

Lucas Have Manor

Senior Business Analyst
+45 2256 3111

Hans Christian Holmgård

Business Consultant
+45 2752 1560

Subangi Vasantharajan

Junior Software Developer

Jane Dupont


Lasse Berg

Chief Commercial Officer
+45 2067 0690

Rasmus Bentsen

Business Consultant
+45 2751 7055

Anders Hesdam

+45 4110 5704

Zofia Lisowska-Petersen

Business Analyst

Astrid A. Schou-Hanssen

Junior Software Developer

Troels Kyhn Jakobsen

Client Director
+45 2257 7055

Amanda Marie Thaarsti Witzel

Design and Communication Specialist
+45 4246 5782

Mathias Nørgaard

User Experience Designer
+45 2267 1853

Andreas Just Petersen

Junior Software Developer

Emil Vennervald Nielsen

Junior Software Developer

We look forward to talking to you

Contact us using the contact details below

Find us

Rued Langgards Vej 7, 5C, 2300 København S


+45 7020 2668


For us, Inact Now is a management reporting tool in line with financial reporting. One of the big benefits of the systematics in Inact Now is that we achieved a common language across silos.

CEO, Lars Christensen - Dana Lim

Inact Now makes it incredibly easy for us to get insights from our data. My colleague was surprised that it was so fast - we have not been used to this before, where we have created the reports manually.

Financial Business Partner, Louise Dahlenborg Starup - Johannes Fog

After getting Inact Now, we haven't had to make the same purchases as before. This has saved us a lot of money - in fact, we saved half a million dollars with just one click.

Project Manager, Josefine Sejdelin Christensen - Specific Pharma

With Inact, we have achieved more transparency, which helps to create a more profitable business. Where we are having great success is in the awareness of our business and the common language we now use.

Business Development Manager, Anne E. K. Kristensen - JP Group

Lasse Berg

Chief Commercial Officer
+45 2067 0690

Have we caught your interest and are you curious to know more?