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Insights + actions

We have more than 20 years of experience in reducing complexity small and medium sized wholesale and manufacturing businesses. Our mission is to contribute to the profitability of companies that want to create healthy and profitable growth.

We help companies analyze complexity across the value chain. Our solution creates overview and insight and help drive actions needed to manage complexity before it slows down performance, erodes profits and limits the company’s ability to invest in growth.

Our name is derived from our core business – a contraction of Insights and Actions. We help our customers gain new insight into their business and enable them to take action. Inact is defined as ‘to bring into action or state of activity’ – in other words, we drive performance. 


With Inact, business, technology and people go hand in hand – it’s the interplay that ensures your success. Our business is built around our cloud technology Inact Now and our Inact consultants, who together ensure a solid partnership with customers on their road to success.

Meet our team

We are a dynamic team of consultants, designers, developers and good friends ready to help you create value for your business.

Søren Sofus Petersen

Founder & CEO

ssp@inact.io
+45 3110 3190

Toke Boye Riis

Chief Technology Officer

tbr@inact.io
+45 2678 7133

Lucas Have Manor

Senior Business Analyst

lhm@inact.io
+45 2256 3111

Hans Christian Holmgård

Business Consultant

hch@inact.io
+45 2752 1560

Subangi Vasantharajan

Junior Software Developer

sv@inact.io
+45

Jane Dupont

Regnskabschef

invoice@inact.io

Lasse Berg

Chief Commercial Officer

lb@inact.io
+45 2067 0690

Rasmus Bentsen

Business Consultant

rb@inact.io
+45 2751 7055

Anders Hesdam

Evangelist

ah@inact.io
+45 4110 5704

Zofia Lisowska-Petersen

Business Analyst

zlp@inact.io
+45

Astrid A. Schou-Hanssen

Junior Software Developer

aa@inact.io
+45

Troels Kyhn Jakobsen

Client Director

tkj@inact.io
+45 2257 7055

Amanda Marie Thaarsti Witzel

Design and Communication Specialist

amt@inact.io
+45 4246 5782

Mathias Nørgaard

User Experience Designer

mn@inact.io
+45 2267 1853

Andreas Just Petersen

Junior Software Developer

ajp@inact.io
+45

Emil Vennervald Nielsen

Junior Software Developer

evn@inact.io
+45

Our history

Our journey began in 2002 under the brand name Intellitory, which later evolved into ABC Softwork. Since then, much has changed—we’ve grown, adapted, and ultimately outgrown our old name. That’s why we are now called Inact. With this new name comes a fresh narrative, a modern style, and a clear new direction. After more than two decades in the industry, we’ve gained valuable insights and discovered how small and medium-sized businesses can achieve sustainable growth by analyzing their data faster and smarter—always with expert guidance readily available.

In 2018, we made a strategic move that led to a breakthrough with our cloud technology. This milestone spurred growth and unlocked new opportunities for us.

While we were once known primarily for our ABC analysis, today we offer so much more. Our focus is now firmly on Complexity Management, as part of our mission to help companies reduce unnecessary complexity in their value chains.

When our CEO and founder, Søren Sofus Petersen, launched the company, he did so with a clear vision: to foster a healthier approach to business development. In today’s world, where overproduction poses a significant challenge to sustainability, this mission is more relevant than ever. Sustainability has always

We look forward to talking to you

Contact us using the contact details below

Find us

Rued Langgards Vej 7, 5C, 2300 København S

Contact

+45 7020 2668

Support

support@abcsoftwork.com

For us, Inact Now is a management reporting tool in line with financial reporting. One of the big benefits of the systematics in Inact Now is that we achieved a common language across silos.

CEO, Lars Christensen - Dana Lim

Inact Now makes it incredibly easy for us to get insights from our data. My colleague was surprised that it was so fast - we have not been used to this before, where we have created the reports manually.

Financial Business Partner, Louise Dahlenborg Starup - Johannes Fog

After getting Inact Now, we haven't had to make the same purchases as before. This has saved us a lot of money - in fact, we saved half a million dollars with just one click.

Project Manager, Josefine Sejdelin Christensen - Specific Pharma

With Inact, we have achieved more transparency, which helps to create a more profitable business. Where we are having great success is in the awareness of our business and the common language we now use.

Business Development Manager, Anne E. K. Kristensen - JP Group

Lasse Berg

Chief Commercial Officer

lb@inact.io
+45 2067 0690

Have we caught your interest and are you curious to know more?