Core values
We don’t just build software – we develop partnerships
At Inact we focus on more than just high quality technology – We aim to build relationships, results and direction. Our values are more than just words – they guide our decisions, shape our culture, and form the foundation for how we work, collaborate, and create value for our customers every single day.
Our approach is built on three core values: DARE, CARE, and DELIVER.
Dare
We believe the best solutions start with the courage to ask the tough questions. We challenge assumptions, explore new perspectives, and help our customers uncover opportunities they haven’t yet seen.
At Inact, curiosity is a driving force – and innovation begins when we dare to think differently.
Daring isn’t about taking unnecessary risks – it’s about thinking with curiosity, acting with intent, and asking the questions that truly matter.
Care
We build trust through presence — by listening, understanding, and respecting both customers and colleagues. The best solutions emerge through collaboration — when perspectives come together and everyone takes responsibility for a shared goal.
By understanding our customers’ daily reality and ambitions, we can better help them move forward.
Working for and with Inact should feel safe and constructive — rooted in openness, honesty, and shared ownership. Our software and insights deliver real value only when we work together to put them into action.
Deliver
At Inact, we are driven by one goal: to make a real difference. We believe that actions speak louder than words.
We know that our work only creates value when it is translated into action – and action that works. That’s why we focus on making the complex simple, and providing our customers with concrete recommendations they can act on right now.
We don’t just care about understanding data – we help you use it correctly. And we follow up until we know that the solution is delivering the results we promised. For us, it’s not enough to deliver a system – we want to ensure that it works for you. Every day. Ideas are important, but results are what truly matter.
From culture to customer experience
Our values are not just words on the wall – They are lived everyday through our work.
When you work with us, you’ll encounter curiosity, genuine dedication, and uncompromising execution. We don’t just recommend what usually works – we tailor what works best for you.
“It’s about processes and people. Inact gave us the methods and tools, becoming a true partner in driving real change.”
“Before Inact Now, we could extract data, but it was hopelessly difficult to visualize.”
“Inact Now gives us an analytical basis for decisions, and we can immediately see impact analysis calculations, so discussions and meetings are never based on gut feelings,”

Lasse Berg
Chief Commercial Officer
lb@inact.io
+45 20670690