New Product Introduction (NPI)
New Product Introduction (NPI) is the process by which a new product is launched onto the market or introduced into the company's supply chain. The purpose is to ensure a fast, seamless introduction where production, inventory, and logistics function optimally from the start.
What is NPI?
NPI covers the entire process from idea to launch:
- Product Development – Design and specifications for new products
- Pilot production – Testing of production, quality, and capacity
- Inventory and Logistics – Planning of stock levels and distribution
- Market Introduction – Coordination of sales and marketing for an effective launch
Why is NPI important?
A structured NPI process helps to:
- Reduce errors and delays during product launch
- Ensure correct inventory and capacity from day one
- Optimize collaboration between development, production, and logistics
- Minimize the risk of overproduction or stockouts