We have more than 20 years of experience in reducing complexity small and medium sized wholesale and manufacturing businesses. Our mission is to contribute to the profitability of companies that want to create healthy and profitable growth.

We help companies analyze complexity across the value chain. Our solution creates overview and insight and help drive actions needed to manage complexity before it slows down performance, erodes profits and limits the company’s ability to invest in growth.

Our name is derived from our core business – a contraction of Insights and Actions. We help our customers gain new insight into their business and enable them to take action.

Inact is defined as ‘to bring into action or state of activity’ – in other words, we drive performance.

With Inact, business, technology and people go hand in hand – it’s the interplay that ensures your success. Our business is built around our cloud technology Inact Now and our Inact consultants, who together ensure a solid partnership with customers on their road to success.

Everything we do is rooted in our three core values: DARE, CARE, and DELIVER. They guide our decisions, shape our culture, and form the foundation of how we work, collaborate, and create value through action.

Read more about our values here.

Our journey began in 2002 under the brand name Intellitory, which later evolved into ABC Softwork. Since then, much has changed—we’ve grown, adapted, and ultimately outgrown our old name. That’s why we are now called Inact. With this new name comes a fresh narrative, a modern style, and a clear new direction. After more than two decades in the industry, we’ve gained valuable insights and discovered how small and medium-sized businesses can achieve sustainable growth by analyzing their data faster and smarter—always with expert guidance readily available.

In 2018, we made a strategic move that led to a breakthrough with our cloud technology. This milestone spurred growth and unlocked new opportunities for us.

While we were once known primarily for our ABC analysis, today we offer so much more. Our focus is now firmly on Complexity Management, as part of our mission to help companies reduce unnecessary complexity in their value chains.

When our CEO and founder, Søren Sofus Petersen, launched the company, he did so with a clear vision: to foster a healthier approach to business development. In today’s world, where overproduction poses a significant challenge to sustainability, this mission is more relevant than ever. Sustainability has always been an integral part of Inact’s foundation, and we take pride in contributing to sustainable development in the manufacturing sector.