Case: Dana Lim
CEO streamlines the company's value chain to drive growth
“Our growth strategy requires us to be in control of our core business before we push the button.”
– Interview with CEO at Dana Lim, Lars Christensen
Highlights
+7% increased revenue, equivalent to DKK 20 million
Inact Now is used to identify the most value-adding item numbers (AA). This helps them prioritize their day-to-day work and has helped increase revenue by 7%.
Improved service levels - from 82% to 92+%
Through best-practice advisory services, Inact has helped Dana Lim streamline its business and ensure the right focus so that Dana Lim can meet its customers’ needs and remain competitive.
Balance in production
Less noise and fewer crises during planning. Inact Now gathers all data in one place, accessible to all employees. This ensures a common language and data-based communication between sales and supply chain, making it easier to make the right decisions.
Space problem started the process
Lars Christensen came to Dana Lim from a position as Sales Director at Hempel A/S, bringing over 20 years of experience in international sales and marketing. He quickly realized that if Dana Lim were to reach the company’s 2020 goals of being in the top 3 in all markets, growing from DKK 300 to 500 million, and raising the EBIT margin to 6%, it was necessary to create better coherence throughout the value chain from sales to warehouse.
We wanted a more efficient value chain
Why Inact Now?
Our major bottleneck was an overcrowded warehouse with too many items in a small space. It was incredibly challenging, time-consuming, and distracting.
"We started out with a space problem, but we quickly realized that we wanted a more efficient value chain. We wanted to raise our service levels and drive better business results."
Lars Christensen
CEO
In our industry, there is no significant product differentiation, so efficient supply chain management is a very important competitive parameter. We must meet our customers’ needs for faster deliveries, higher delivery reliability, and competitive prices.
Supply Chain is the key to growth
How do you work with Inact APA and Inact Now in your daily work?
"For us, Inact Now is a reporting tool for management in line with financial reporting."
Lars Christensen
CEO
At Dana Lim, we use Inact APA to automate our analytics, which we visualize in Inact Now.
Here we track trends and progress, so it’s easy and quick to see if the focus areas are having the desired effect. Inact Now monitors the development of four key KPIs: Inventory value, delivery performance, 12-month turnover and turnover rate. One of the major benefits of the systematic approach in Inact Now is that we achieved a common language across silos, so everyone was in agreement on what “net selling price” is.
About Dana Lim
Dana Lim is Scandinavia’s leading adhesive, sealant and filler manufacturer with more than 400 product types, 150 employees, a factory in Køge, 80 percent own production and purchased land at the factory in Køge for planned expansion.
Lasse Berg
Chief Commercial Officer
lb@inact.io
+45 20670690