We started back in 2002 under the name Intellitory and later became ABC Softwork, and a lot has happened since then. We’ve evolved and outgrown our old name, and we’ve embraced that and now have a new name and a new brand identity, welcome to Inact. 

With a new name comes a new narrative, a new style and a new direction. With more than two decades in the industry, we’ve gained a wealth of insight and have today found the recipe for how SMEs can achieve sustainable growth by analyzing their data faster and smarter with an expert at their side. 

Back in 2018, we made a strategic decision and made a breakthrough with our cloud technology. A decision that has led to growth and new opportunities. For many years, we have been synonymous with ABC analysis, but today we are much more than that, and we want to show that.

We are now focusing on Complexity Management as part of our mission to help companies reduce unhealthy complexity in their value chain.

“We understand the importance of Complexity Management and how crucial it is for SMEs to address the challenges they face in today’s competitive market. With our expertise and focus on driving insights and taking action, we are confident that we can help companies optimize their value chain and achieve sustainable growth,” says CEO Søren Sofus Petersen.

The narrative behind Inact, which is a contraction of insights and actions, will help highlight that we are more than just a software or a one-off consultancy. It should reflect that we want to be more than just a supplier, but that we want to create partnerships. A partnership with a focus on business, people and technology.

In the past, we primarily delivered software to customers and left them with the responsibility of putting their analytics to work. Today it’s completely different, we believe that partnership is the way to success. We have learned that insights without action are not what moves the business, but that it goes hand in hand to succeed. We have therefore strengthened our business on both the service and software side, so that our value proposition to a greater extent ensures real action and result creation based on intelligent analysis of the value chain.

“We find that many companies fail in their BI initiatives to optimize the value chain and end up with simple reporting of key figures, where the daily and valuable action is missing. We believe that insights create the courage to act, and that action must be supported both digitally and with best-practice expertise,” says CEO Søren Sofus Petersen.

Our new brand identity will also help to elevate our messaging. It is created with the idea of adding freshness and lightness to our messages while emphasizing our credibility and expertise. Our new identity will frame our new future with Inact and our cloud technology Inact Now. The mission remains the same, with the desire to reduce the unhealthy complexity of businesses. We still have the ABC analysis in our toolbox, but we have evolved, become smarter, and with our new position, we are sharper and better equipped than ever before.