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Wicked problems in the supply chain - and why growth isn’t always the answer

Written by Anna Ellegaard Buhl | 8. January 2026

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It’s in an organisation’s nature to grow. Business is going well. Suddenly, new opportunities arise: new customers, new markets, and new products. 

The development always starts with a small thing: A new customer asks for a new variant. Sales agrees, and so does production because that’s what they are used to. Supply chain finds an alternative solution, but no one really has any oversight of the consequences. 

Each time this happens, complexity increases.

And even though it seems like a small decision, it's the start of a classic wicked problem – a problem that grows every time you try to solve it.

 

 

End-to-End re-establishes the connection and gives you insight into your complexity, so you can make your supply chain commercial, data-driven, and profitable.

Because when you break the negative loop, complexity doesn't just disappear – you unlock the potential for growth, profit, and collaboration. 

That's what Inact's customer-driven supply chain management is all about. 

Want to see where your negative loops start — and how you break them?