"You can't be everything to everyone."
It's a phrase you've probably heard before.
Yet many companies try to be as much as possible, for as many as possible. This mindset has consequences: High tied-up capital. Inefficient product flow. A lack of overview that affects competitiveness, bottom line, and growth negatively.
In a classic operational structure, the supply chain's purpose is to keep operations running. You're responsible for ensuring that goods move, that inventory matches, and that customers get what they ordered as efficiently as possible.
But supply chain has much more potential!
Unfortunately, it can be incredibly difficult to explain your reality as a supply chain leader to sales or management.
Sales talks about top line, management talks strategy – and you're just trying to keep operations together. Suddenly, the potential disappears in daily operations.
It's a shame, because in reality, supply chain holds up to 80% of costs and a lot of valuable data.
Data that can be used to drive growth.
Read our guide: How to achieve profitable growth