On the surface, your company is successful. Revenue is growing, more products are being introduced, capacity is expanding, and more customers are coming on board. You're really busy. So why change anything?
Because growth's secret friend — complexity — is eating up large parts of the company's earnings.
Studies show that complexity can eat up to 40% of a company's earnings. The whale curve illustrates how complexity only adds value up to a certain level, after which the value of complexity will decrease.